Public Service Announcement: Gun in on Gun Violence

Commercial: Gun in on Gun Violence: A Public Service Announcement

Time:              1 minute 15 seconds

Agency:          Alpha Phi Alpha Fraternity, Incorporated

Media:            To air on Facebook, Instagram, and Television

Did you know that homicide is the leading cause of death for African Americans age 10-24 years-old?  Did you know that in 2010 homicide rates among African American males were 18 times higher than Hispanic males and 4 times higher that White males. Enough is enough! We have to save our youth now! We hear you 3^rd ward, we hear you Houston! Turn in a firearm at Texas Southern University, between October 1-31, 2014 and redeem it for an iPod Mini or attend one of four community town hall meetings about violence prevention for a chance to win an iPod.  For more information visit www.TexasSouthernUnivesity.edu/GunInOnGunViolence. It’s time to take a stand! Gun in on Gun Violence.

Format:

Script:

1-      Did you know that homicide is the leading cause of death for African Americans age 10-24 years-old?

2-      Did you know that in 2010 homicide rates among African American males were 18 times higher than Hispanic males and 4 times higher that White males.

3-      Enough is enough! We have to save our youth now!

4-      We hear you 3^rd ward, we hear you Houston!

5-      Turn in a firearm at Texas Southern University, between October 1-31, 2014 and redeem it for an iPod Mini or attend one of four community town hall meetings about violence prevention for a chance to win an iPod.  

6-      For more information visit www.TexasSouthernUnivesity.edu/GunInOnGunViolence

7-      It’s time to take a stand! Gun in on Gun Violence.

Cast:  

1-      (1) African American male age 30 and member of Alpha Phi Alpha Fraternity, Incorporated.

2-      (4) African American teenage males all age 15

3-      (1) African American teenage female age 15

Scene 1:          Actor: African American male age 30 exits a CVS store and stops at the entrance. He begins to recite Scripts. As he is speaking Scene: 1 fades to Scene: 2.   

Scene 2:          (Visual Scene no sound only the male actor from Scene: 1)  

The 5 African American teenagers are on the street corner of Old Spanish Trail and Griggs Rd. in Houston, TX Greater 3^rd Ward community. The youth appear to be talking and begin to argue outside of CVS store. Move to Scene: 3

Scene 3:          Fast-forward : A homicide scene outside of convenience store has occured. The female teen has been killed and her body is lying on the ground covered with a white bloody sheet. Viewers are able to see that it is the girl because her hair is slightly visible from under the sheet. Police are questioning the four males about the murder. Youth are sitting on the ground handcuffed. Television cameras, media personnel, and community members view the scene from behind yellow caution tape barriers.

Scene: 4          Fade back to Scene: 1 where the Actor completes the script.  

Alpha Phi Alpha Fraternity, Inc.

Alpha Phi Alpha Fraternity, Inc. is the oldest Black Greek-lettered organization found in 1906. The organization has several civic service programs including the Project Alpha, My Brother’s Keeper and Go to High School, Go to College Programs. These programs aim to support the development of African American youth and young adults through mentoring and teaching life skills.

Website: http://www.alpha-phi-alpha.com/index.php

References

Centers for Disease Control and Prevention (2014). Youth violence facts at a glance. Retrieved from: http://www.cdc.gov/violenceprevention/pdf/yv-datasheet-a.pdf

Jones-Webb, R. & Wall, M. (2008). Neighborhood racial/ethnic concentration, social disadvantage, and homicide risk: an ecological analysis of 10 US cities. Journal of Urban Health, 85(5), 662-676.